Ather Vitality has created a brand new report within the electrical two-wheeler section. The corporate’s new scooter Ather Rizta has crossed gross sales of 1 lakh models in only one yr. This determine means that this scooter is now turning into the primary alternative of each household.
Ather Rizta has achieved a brand new place within the quick rising electrical two-wheeler market in India. With the sale of 1 lakh models inside a yr, this scooter has grow to be the highest vendor of the corporate. Low price range, extra comfort and spectacular efficiency have made it widespread within the household section.
Ather Rizta’s bang success
1. 1 lakh models offered in a yr
India’s electrical scooter producer Ather Vitality has set a brand new report with its new mannequin Ather Rizta. The scooter was launched on 6 April 2024 and its supply began from July 2024. Its 99,691 models have been offered in simply 10 months and at first of Might 2025 it crossed the determine of 1 lakh models with sale of 309 models.
2. Firm’s bestseling scooter
Ather Rizta has now grow to be the corporate’s greatest -selling scooter. Earlier fashions such because the Ather 450X and 450s have been widespread, however the demand for Rizta overtook everybody. In line with gross sales information, 58% of the entire gross sales of Ather was stake in FY 2025.
| Mannequin | Gross sales (FY25) | Half (%) |
| Rizta | 89,639 | 58% |
| 450x | 44,391 | 28% |
| 450s | 18,999 | 12% |
| 450 APEX | 2,376 | 1.50% |
3. New id of household scooter
Ather Rizta is specifically designed for households. It has options like massive seat, robust footboard and comfy using place, which makes it completely different from the remainder of the fashions. Whereas 450X and 450s have been performance-oriented, Rizta’s focus was on consolation and utility.
4. Rizta overtook competitors
RIZTA collided with household EV scooters like TVS Iqube, Bajaj Chetak and Hero Vida. However Rizta proved to be probably the most completely different out there as a consequence of low value, magnificent vary and user-friendly design. Its good related dashboard and battery efficiency have been additionally properly preferred by customers.
5. Ather’s technique succeeded
Ather modified its technique over time and focused the Household Centric section, transferring away from the efficiency. Rizta’s success is a proof of this modification. This reveals that now EV in India desires to undertake not simply youth, however the entire household. Ather acknowledged this want in time.
6. EV’s altering face in India
Rizta’s success additionally reveals that electrical two-wheelers in India are actually being adopted on a big scale. Customers are actually in search of not solely mileage or fashion, but in addition services, stability and eco-friendly choices. Rizta has fulfilled all these wants properly.
7. Worth and availability
The value of Ather Rizta begins at round 1.10 lakh rupees (ex-showroom), which makes it engaging to the price range prospects. This scooter is on the market in most cities in India and its supply community can be being elevated quickly.
8. Future prospects
After this report -breaking success of Ather Rizta, now the corporate can now launch extra new variants or superior fashions on this section. Additionally, EV Infrastructure and Service Community can be being strengthened in order that increasingly more folks can undertake this dependable scooter.